Bittersweet Pies


Cannes; Eurobest; NY Magazine; Adweek; Cosmopolitan;

ELLE;  Golden Drum; 

 According to the World Economic Forum 2015 Global Gender Gap Report, Romania was rated No. 114 out of 145 countries in political equality, and scored low also on health and financial inequality.

We created this project to draw attention to this tough problem of our society, usually expressed on the news, in dull pie charts.  “Bittersweet” pies is a line of cakes sold in French bakery chain “Paul” across Romania, which highlights the gender inequality in the country’s society, by turning gourmet cakes into evocative statistics pie charts.  

The project was dubbed as “the first social desserts line in the world”.