zoe

PROJECT NAME

Renault x Uber

PRESS & AWARDS

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On the International Day of the Environment, Renault Zoe (the car maker’s Zero Emissions electric vehicle) partnered up with Uber to send out some eco-friendly vibes.

We teamed up with a national radio, during their morning high audience show. Then created an Uber offer where people could get for free in the Renault Zoe. During the ride, the unsuspecting Uber riders listened to the radio as the host started talking about them, knowing exactly where they were and then grant them “The Eco Person of The Year”, live on-air.

No matter what their reactions were, at the end of the ride they also received a diploma that they can plant to give life to a tree.