Dacia Gaudeamus


Fibra Awards; Adweek; Business Insider; Trendhunter

Romanian automobile maker Dacia is the traditional sponsor of the biggest book fair in the country, Gaudeamus.

For the 2015 edition, we reinvented a piece of literature that almost nobody ever reads (unless they’re in trouble): the user’s manual. Together with a team of writers and designers, Dacia transformed the jargon-filled manual in a mix of poetry, prose and illustrations. The newly created handbook still covers all essential technical chapters found in the original manual, but finally makes them a fun read.

I was lucky enough to be part of the team and I contributed with the illustrations for one of the manual’s chapters.