I was in Miami Ad School and Graduation Day was around the corner. Not only for me, but also for other 100.475 Art Directors in the world. My folio had to stand out. 

Ught, anyone who has lost a passport knows how much of a nightmare it is to get a replacement. So what would you do if you found someone’s passport? You do your best to track down that person to give it back, right?

I swiftly incorporated my folio in life-like passports and “lost” it in all NYC agencies.

And it worked: I was called for countless interviews, got covered by press around the world and eventually got several job offers.