Urban Color


Gizmodo; PSFK; Trendhunter

I was on of the designers of this app.

“Urban Color” was created for iconic Romanian bike brand, Pegas. In a country where everybody complains about the cities being grey and dull, the bike maker wanted to prove otherwise. The app allows people to take a picture of anything in the city and, using the in-app dropper, to choose a precise hue, give it a name, and see how it looks on a Pegas bike. Then, they can order that bike, which will be painted in the exact color they chose.

The best colors submitted by users decided the colors in the new official Pegas collection and their senders got their bikes for free, in the precise city colors they’ve snapped.